A Proven
Segmentation Analysis for Achieving NEW Customer and
Balance Growth
Over 1,000 financial
institutions nationwide use RFG’s segmentation schemes
to capitalize on their full market potential. RFG
provides actionable research-based solutions to help
institutions grow balances and acquire new customers.
RFG’s Market Area Analysis will assess your growth
opportunities by evaluating your existing or potential
market areas. RFG will conduct a study of your
customer base and trade areas (client defined). The
study is designed to assist you with strategic
planning and your growth/expansion process.
Objectives
Provide an overview of current financial industry
trends
Offer a concise executive summary of the results
with strategic
and tactical recommendations
Increase customer acquisition and grow balances
Methodology
RFG integrates your
customer database with findings from our national
consumer research to give your institution a unique
perspective on your local market through a proven
demographic-based segmentation scheme designed
specifically for financial institutions.
RFG will recommend specific targets for product sales,
balance growth and NEW customer growth.
Report Sections
Methodology – an
overview of the data sources used to compile the
Market Area Analysis.
Industry Trends –
evaluates the current consumer demand for financial
services.
Market Area Trends
– shows the five-year growth forecast for the market
area as well as the demographic composition of the
consumers that reside within the market.
Segmentation –
analyzes sales opportunities by RFG’s Consumer
Segments showing deposit, loan and investment
potential by segment. RFG will determine the growth
potential of the institution and most importantly
“how” the institution will achieve this growth,
focusing on the institution’s primary market areas.
One-On-One Results
Presentation
Included with the
Market Area Analysis is a customized Web conference
presentation of the results. Some institutions
benefit from an onsite presentation** to their
management team of Board of Directors. If you are
interested in an onsite presentation, please contact
RFG for pricing.
**An onsite
presentation is available for an additional fee plus
travel expenses.
Targeting Lists*
RFG makes implementation
EASY.
RFG will prepare segmented prospect lists specifically
for your institution to show you which prospects to
target to reduce your overall acquisition costs.
*The cost for target
lists will be based on quantities for data appending
and list purchase, which will be billed separately.
Benefits
Evaluate Potential
by Region or Branch
Prioritize Target
Markets
New Customer and
Balance Growth Strategies
Critical Management
Team Review
Actionable Tactics
Identify Branch
Distribution Opportunities
Deliverables
Detailed Report
Outlining Sales Potential in the Market Areas You
Define
One-on-One Analyst
Review to Evaluate Your Opportunities
Key Market Area
Target Lists
Analysis includes:
Industry Overview
Market Area Trends
Market Area
Penetration
Sales Potential by
Product
Key Segment Target
Lists*
One-on-One Results
Presentation
Geographic
Analysis
You define the
market areas and RFG will stack rank them by
sales potential for deposits, loans and
investments. RFG will evaluate your current
penetration of the market area and assess your
sales potential by Branch or Region.
RFG will define the consumer segment composition
in each market area so you can prioritize target
marketing and delivery channel options. |
|
Product Usage
RFG will
provide a comprehensive analysis of current
product usage and future product usage for the
consumers that reside in each market area.
RFG will quantify your sales potential by retail
banking products (e.g., checking, savings, CDs,
mortgages, home equity lines and loans, and auto
loans) and investment products (e.g., mutual
funds, IRAs, stocks, bonds, etc.) among
customers
and non-customers. |
|
Delivery Channel
Usage
RFG will
provide a comprehensive analysis of current
delivery channel usage for the consumers that
reside in each market area.
You will then be able to evaluate the importance
of branch, ATM, drive-up, online banking, etc.
to the consumer segments within each market
area. |
|
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